Use code MSO for 20% off dry eye products

alarm-ringing ambulance angle2 archive arrow-down arrow-left arrow-right arrow-up at-sign baby baby2 bag binoculars book-open book2 bookmark2 bubble calendar-check calendar-empty camera2 cart chart-growth check chevron-down chevron-left chevron-right chevron-up circle-minus circle city clapboard-play clipboard-empty clipboard-text clock clock2 cloud-download cloud-windy cloud clubs cog cross crown cube youtube diamond4 diamonds drop-crossed drop2 earth ellipsis envelope-open envelope exclamation eye-dropper eye facebook file-empty fire flag2 flare foursquare gift glasses google graph hammer-wrench heart-pulse heart home instagram joystick lamp layers lifebuoy link linkedin list lock magic-wand map-marker map medal-empty menu microscope minus moon mustache-glasses paper-plane paperclip papers pen pencil pie-chart pinterest plus-circle plus power printer pushpin question rain reading receipt recycle reminder sad shield-check smartphone smile soccer spades speed-medium spotlights star-empty star-half star store sun-glasses sun tag telephone thumbs-down thumbs-up tree tumblr twitter tiktok wechat user users wheelchair write yelp youtube

Blog

  • New Arrival – PURE

    Pure Eyewear blends clean design with everyday functionality, offering frames that feel current without chasing trends. Rooted in a philosophy of simplicity and accessibility, the brand has focused on creating eyewear that fits seamlessly into daily life—stylish enough to elevate a look, yet practical enough for all-day wear. Over time, Pure Eyewear has built a […]

    Continue Reading January 31, 2026

  • New Arrival – Nine West

    Nine West eyewear reflects the brand’s roots in New York City style, which began in 1978 and quickly became synonymous with modern, fashion-forward design. Drawing inspiration from runway trends and urban energy, Nine West frames balance contemporary silhouettes with classic touches—making them easy to wear season after season while still feeling current. Beyond style, Nine […]

    Continue Reading January 30, 2026

  • New Arrival – Flexon

    Flexon Eyewear has been a leader in innovation since its introduction in 1988, becoming best known for its use of advanced memory metal technology inspired by aerospace engineering. Made from a titanium-based alloy, Flexon frames were designed to solve a common problem in eyewear: breakage. Their ability to bend, twist, and return to their original […]

    Continue Reading January 30, 2026

  • New Arrival – Columbia

    Columbia Eyewear is rooted in the rugged, adventurous spirit of Columbia Sportswear, a brand founded in Portland, Oregon in 1938. Built on decades of outdoor innovation, Columbia Eyewear reflects the company’s heritage of creating dependable gear designed to perform in unpredictable conditions. Drawing inspiration from the Pacific Northwest lifestyle, the eyewear line blends functional design […]

    Continue Reading January 26, 2026

  • New Arrival – GUESS

    GUESS Eyewear reflects the bold, fashion-forward spirit that has defined the GUESS brand since its founding in 1981. Rising to prominence through iconic denim and striking black-and-white advertising, GUESS quickly became synonymous with youthful confidence and global style. Its eyewear collections carry that same legacy, blending European-inspired glamour with a distinctly American attitude to create […]

    Continue Reading January 26, 2026

  • New Arrival – Vera Wang

    Vera Wang Eyewear reflects the iconic designer’s legacy of modern elegance, refined craftsmanship, and fashion-forward design. Since launching her fashion house in 1990, Vera Wang has become synonymous with sophisticated style, clean lines, and a confident, contemporary aesthetic that extends seamlessly into her eyewear collections. Drawing inspiration from her bridal, ready-to-wear, and couture designs, Vera […]

    Continue Reading January 25, 2026

  • New Arrival – Original Penguin

    Original Penguin Eyewear blends mid-century heritage with modern style, drawing inspiration from the iconic menswear brand founded in the 1950s. Known for its playful yet refined attitude, Original Penguin carries forward the spirit of classic American sportswear, effortless, confident, and timeless, while translating it into eyewear that feels both nostalgic and current. The eyewear collection […]

    Continue Reading January 25, 2026

  • New Arrival – Paradigm

    Paradigm Eyewear is built around the idea that great design should adapt to modern life without sacrificing style or comfort. Emerging from a focus on contemporary fashion and practical innovation, the brand emphasizes clean lines, versatile silhouettes, and materials chosen for everyday durability. Paradigm draws inspiration from shifting trends in urban culture and technology, positioning […]

    Continue Reading January 24, 2026

  • New Arrival – Lilly Pulitzer

    Lilly Pulitzer eyewear captures the vibrant, carefree spirit of the iconic American lifestyle brand founded in 1959 by Lilly Pulitzer Rousseau in Palm Beach, Florida. Known for its bold colors and playful prints, the brand brings the same unmistakable aesthetic to its eyewear collections, blending resort-inspired charm with a sense of timeless fun. Each frame […]

    Continue Reading January 23, 2026