New Arrival – Maui Jim
Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, they engineered the revolutionary PolarizedPlus2® lens. Incorporated into seven new sunglass styles, Maui Jim’s Classic Collection was introduced. Maui Jim now offers over 125 styles of sunglasses, 100% of which are polarized and protect from 100% of UVA and UVB rays. Maui Jim’s optical frames are designed to follow shifting fashion trends and are structurally and stylistically engineered to balance aesthetics with fit and integrity. Along the way, they found new ways to marry advanced construction techniques with new materials to create the lightest, most comfortable frames possible.