Use code MSO for 20% off dry eye products

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New Arrivals

  • New Arrival – Columbia

    Columbia has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s passion for the outdoors into technologies and performance products that keep people warm, dry, cool and protected year-round.

    Continue Reading July 31, 2025

  • New Arrival – Cinzia

    Eyewear, even more so than jewelry, becomes a part of how the world sees you. Cinzia takes that choice very seriously. Born unapologetically from the unique point of view of designer Cynthia Shapiro, Cinzia eyewear favors sophistication over femininity and personal style over chasing fads. Each frame is designed to emanate confidence, perfect for the […]

    Continue Reading July 30, 2025

  • New Arrival – Ann Taylor

    Ann Taylor Eyewear blends timeless sophistication with modern design, offering a collection that reflects the brand’s heritage of refined style. Since its founding in 1954, Ann Taylor has been synonymous with polished, feminine fashion for women who lead with confidence—and its eyewear is no exception. Designed with attention to detail, each pair of glasses and […]

    Continue Reading July 30, 2025

  • New Arrival – American Optical

    The oldest and greatest optical company in American history has pioneered optical and eyewear innovation for centuries. AO’s founders believed everyone should have access to eyewear, not just the elite, and changed history by bringing spectacle manufacturing to the US. Since then, AO has originated sunwear styles worn by pilots, Presidents, and NASA space crews.

    Continue Reading July 29, 2025

  • New Arrival – Vera Bradley

    In 1982, Barbara Bradley Baekgaard and Patricia Miller saw a need for fashionable luggage designed for women. They started their own company named after Baekgaard’s mother and began producing quilted-cotton bags and suitcases. 40 years later, Vera Bradley is now a global brand and leader in women’s products, offering purses, travel gear, home accessories, gifts, […]

    Continue Reading July 29, 2025

  • New Arrival – Scott Harris

    Founded by Scott Harris Shapiro under Europa Eyewear, the brand draws on decades of eyewear experience—Europa was established by his parents in 1977, and today is known for designing, importing, and distributing high‑quality frames across men’s, women’s, and unisex lines Scott Harris embodies the philosophy: “Eyewear should fit both your face and your personality naturally”, […]

    Continue Reading July 29, 2025

  • New Arrival – Michael Ryen

    Some decisions are complicated, choosing eyewear doesn’t have to be. Michael Ryen eyewear is designed to provide discerning men a breadth of options in a wide range of sizes. Three principles drive the design and execution of every Michael Ryen frame: Fit, Quality, & Style.

    Continue Reading July 28, 2025

  • New Arrival – INVU

    INVU is a dynamic eyewear brand designed for an active and young at heart. INVU’s collections feature a blend of contemporary sunglasses and optical frames that seamlessly fuse the latest fashion trends with cutting-edge ultra polarized lens technology. Crafted from superior materials, our eyewear ensures all day-long comfort and longevity.

    Continue Reading July 27, 2025

  • New Arrival – Cote D’Azur

    Cote D’Azur eyewear aims to capture a moment of grace in the design of every frame, offering elegant styling for women who appreciate fine details and feminine touches, all designed to highlight your natural beauty. Only premium materials are used and all styles are designed to accommodate a wide range of prescriptions.

    Continue Reading July 25, 2025

  • New Arrival – Cinzia

    Eyewear, even more so than jewelry, becomes a part of how the world sees you. Cinzia takes that choice very seriously. Born unapologetically from the unique point of view of designer Cynthia Shapiro, Cinzia eyewear favors sophistication over femininity and personal style over chasing fads. Each frame is designed to emanate confidence, perfect for the […]

    Continue Reading July 24, 2025